The NEWBITS Consortium held a conference at the European Parliament on 21stMarch, which brought together guests from the European Commission (DG MOVE), European Parliament (ECR Group), representatives of other stakeholders, industry speakers and members of the ITS community. NEWBITS “New Business models for Intelligent Transport Systems” is a Horizon2020 Research and Innovation project and as such produced scientific knowledge to support the development of the European ITS industry, but also to improve the impact of research on European policy-making. Ms Viara Bojkova welcomed the guests at the beginning of the event and presented all accomplishments on the topic of “Why do we need new business models?”.